BYD’s Ti 7 electric vehicle has been accused of design plagiarism by Jaguar Land Rover, following its recent approval for sale in Australia. Jaguar claims the Ti 7 closely resembles its I-PACE model, raising concerns over intellectual property rights. The Australian market, a key growth area for BYD, now faces potential legal challenges.
The dispute centers on the exterior design of the Ti 7, which Jaguar alleges mirrors elements of the I-PACE. BYD has not yet responded publicly to the allegations. The Australian Competition and Consumer Commission is monitoring the situation, as it reviews vehicle design protections under local law.
This is not the first time BYD has faced design claims. In 2022, it was accused of copying the Tesla Model 3. The company has consistently denied such allegations, stating its designs are original. The current case highlights ongoing tensions in the global automotive industry over intellectual property in the electric vehicle sector.
